The Market Intelligence the
Life Science & Diagnostics Industries Rely On
Five specialized SMG Insight brands. Thirty-plus years of expertise. One trusted source for syndicated reports, custom research, and competitive intelligence across life science, diagnostics, analytical instruments, and medical imaging.
30+
YEARS OF INDUSTRY INTELLIGENCE
5
SPECILIZED RESEARCH BRANDS
4
CORE INDUSTRY SECTORS
100s
SYNDICATED REPORTS PUBLISHED
ABOUT SMG (SCIENCE & MEDICINE GROUP)
The Intelligence Behind the Industry's Most Trusted Names
You may know us by our brands. Behind each one is Science and Medicine Group — a collective of specialized research and intelligence companies built to serve the world's most critical industries.
Since 1994, Science and Medicine Group has assembled a portfolio of industry-leading research brands that serve commercial teams, product strategists, investors, and executives across life science, diagnostics, analytical instruments, and medical imaging.
Our brands are not generic research firms. Each was built — or acquired — because a specific segment of the market needed deeper, more specialized intelligence than broad market research could deliver. That focus is what makes SMG different.
Whether you need syndicated market reports, a custom research engagement, or ongoing competitive monitoring, SMG's Insights division delivers the data and analysis that accelerates confident decision-making.
SYNDICATED REPORTS
Annual flagship reports covering market sizing, five-year forecasts, vendor share, and competitive analysis — trusted by virtually every major company in their respective sectors.
CUSTOM MARKET RESEARCH
Tailored research engagements designed around your specific strategic questions — from product development to pricing strategy to go-to-market planning.
KEY REPORTS & ACCELERATED INSIGHTS
Focused, fast-turn intelligence on high-priority market questions — for when the decision can't wait for a full research cycle.
EXPERT NETWORKS & ADVISORY
Access to the largest and most qualified networks of scientific and clinical experts across SMG's five brands — unmatched depth and reach.
Life Science Research
Life Science Commercial Intelligence
Serving life science commercial teams since 1994
BioInformatics is the research and advisory partner built for life science commercial teams, bridging the gap between suppliers and the scientists who evaluate, purchase, and advocate for the technologies they use every day. Grounded in direct engagement with experts across pharma, biotech, diagnostics, and academia, BioInformatics goes beyond traditional market research to uncover the real factors driving purchasing decisions, brand loyalty, and technology adoption in the lab. Whether you're refining your go-to-market strategy, strengthening customer relationships, or identifying new opportunities, BioInformatics equips you to act with confidence in a competitive market.
PRODUCT LIST
- Customer loyalty and switching studies across instruments, reagents, and lab technologies
- Brand perception and customer experience research for life science suppliers
- Purchasing driver and product usage analysis across pharma, biotech, diagnostics, and academia
- Go-to-market strategy and market sizing for niche life science sectors
- Accelerated Insights for fast turn answers to commercial questions
50,000+
Scientific experts in the Science Advisory Board, spanning pharma, biotech, diagnostics, academia, and applied science
30+
Years tracking how scientists discover, evaluate, and use technologies, from instruments and reagents to software and services
Niche Sectors
Pharma, biotech, diagnostics, academia, and applied fields - life science commercial intelligence for the markets that matter most
45+
Years of primary research in medical imaging and healthcare diagnostics, trusted by the world's leading equipment manufacturers
Multi-Modality
Installed base and market data covering MRI, CT, PET, ultrasound, nuclear medicine, X-ray, and clinical diagnostic lab equipment
37 Attributes
ServiceTrak evaluates manufacturer service performance across 37 key attributes, tracked over five annual periods to reveal trends
Medical Imaging & Healthcare Diagnostics
Medical Imaging and Healthcare Diagnostics Market Intelligence
Serving manufacturers, service providers, and investors since 1977
IMV delivers trusted primary research and proprietary data across medical imaging and healthcare diagnostics. Built on direct input from radiologists, lab professionals, and healthcare administrators, IMV's intelligence goes beyond surface-level analysis to reveal what drives purchasing decisions, equipment utilization, and service performance across modalities. Manufacturers, service providers, and investors rely on IMV to understand the imaging and diagnostics landscape from the perspective that matters most: the customer.
PRODUCT LIST
- Installed base data covering MRI, CT, PET, ultrasound, nuclear medicine, and clinical lab equipment across US healthcare facilities
- Market Outlook Reports with modality-level market sizing, utilization trends, purchase intentions, and five-year demand forecasts
- ServiceTrak customer satisfaction and service performance benchmarking across 37 attributes for OEMs and service providers
- Site-level facility data for territory planning, competitive displacement, and growth opportunity identification
- Custom primary research for imaging and diagnostics manufacturers, service organizations, and investors
Diagnostics & Healthcare
IVD, Diagnostics & Healthcare Market Reports
Serving the industry since 1986
Since 1986, Kalorama Information has been a trusted leader in life science market intelligence for top IVD manufacturers, investors, and healthcare stakeholders. While others spread thin across multiple verticals, Kalorama goes deep — specializing in IVD, medical devices, biotechnology, and pharmaceuticals. The goal is straightforward: turn data into clear, actionable insights so organizations can make smarter decisions, identify growth opportunities, and stay ahead of change.
PRODUCT LIST (BULLETS)
- In vitro diagnostics (IVD) market reports and global forecasts
- Point-of-care diagnostics market sizing and competitive analysis
- Molecular diagnostics, NGS, and genomics market intelligence
- Medical device and pharmaceutical market research publications
- Emerging therapy area reports including cell and gene therapy
40+
Years publishing diagnostics and healthcare market intelligence — one of the longest-running research publishers in the IVD and medical device space
100+
Active market research publications covering diagnostic testing, medical devices, life sciences, biotechnology, and pharmaceuticals worldwide
Global
Market analysis spanning North America, Europe, Asia Pacific, and emerging markets — with country-level and regional breakdowns across all major reports
45
Years as the gold standard in analytical and life science instrumentation market intelligence — the SDi Global Assessment Report is now in its 45th edition
80+
Instrument technologies covered in a single report — chromatography, mass spectrometry, flow cytometry, spectroscopy, lab automation, and beyond
2030
Five-year demand forecasts with CAGR through 2030 — segmented by product type, end market, geography, and laboratory function
Analytical Instruments
Strategic Directions International — Instrumentation Intelligence
Serving the industry since 1980
Since 1980, SDi has been the gold standard market intelligence provider for instrument manufacturers, service providers, and investors. With a deep focus on lab instruments, consumables, and services, SDi turns complex data into clear, actionable insights. SDi's flagship Global Assessment Report is referenced by virtually every major instrumentation company in the United States, Europe, and Japan — covering 80+ instrument technologies with a depth and rigor the industry has relied on for over four decades.
PRODUCT LIST (BULLETS)
- SDi Global Assessment Report — 80+ technologies, 8 geographies, 5-year forecasts to 2030
- Vendor market share and competitive positioning across all major instrument categories
- End market, sector, and lab function segmentation for chromatography, MS, spectroscopy, and more
- Custom instrumentation market research and strategic advisory
- Accelerated Insights for fast-turn strategic answers
Instrument Business Outlook
Instrument Business Outlook — Ongoing Market Intelligence
Strategic information for the life science and analytical instrument industry
Instrument Business Outlook (IBO) provides the analytical and life science instrument industry with essential news, data, analysis, and strategic feature coverage. Where SDi delivers the deep annual market assessment, IBO provides the continuous intelligence layer — tracking company financial performance, M&A activity, new product launches, and market trends in real time, keeping subscribers ahead of every market shift between major report cycles.
PRODUCT LIST (BULLETS)
- Ongoing analytical instrument industry news and market analysis
- Company financial performance tracking and competitive intelligence
- M&A activity monitoring across the instrument and laboratory sector
- New product launch coverage and technology trend analysis
- Market share and revenue estimates for key instrument manufacturers
Ongoing
Continuous market monitoring — IBO tracks the analytical instrument industry between major report cycles, keeping subscribers ahead of market shifts as they happen
In-Depth
Detailed company analysis, quarterly earnings coverage, and competitive revenue estimates across all major analytical and life science instrument manufacturers globally
Paired
Used alongside SDi's Global Assessment Report by leading instrumentation companies to combine deep annual benchmarking with continuous market awareness
WHO WE SERVE
Built for the Decision-Makers Who Shape the Industry
SMG's Insights brands serve commercial leaders, strategists, and investors across the life science and healthcare ecosystem, organizations that can't afford to make high-stakes decisions without authoritative market intelligence.
Strategic Planning & Business Development
Market sizing, five-year forecasts, and competitive landscape analysis to support annual planning, board-level reporting, and long-range strategy.
Product Management & Marketing
Customer insight, purchasing behavior, and brand perception research to guide product positioning, launch strategy, and value proposition development.
Competitive Intelligence
Vendor market share data, M&A tracking, and ongoing market monitoring to stay ahead of competitors and anticipate market moves.
Sales & Commercial Operations
Installed base data and territory intelligence to identify competitive displacement opportunities and prioritize the highest-value accounts.
Private Equity & Investors
Independent market sizing, vendor share, and growth forecasts to support due diligence, valuation, and portfolio company strategy across life science and diagnostic sectors.
C-Suite & Executive Leadership
Authoritative third-party market data to validate internal projections, inform capital allocation, and support strategic decision-making with confidence.
WHAT SMG DOES BEST
Intelligence Built for the Industries Others Treat as Niche
Most market research firms cover life science and healthcare from a distance. SMG's Insights brands were built inside these industries, by researchers with deep domain expertise, for commercial teams who cannot afford surface-level analysis. That specialization is not a positioning statement. It is the reason our data is different.
01
Primary Research at the Source
Every SMG intelligence product is grounded in direct primary research. We go to the source: radiologists, lab professionals, instrument buyers, diagnostics executives, and life science researchers. Secondary aggregation does not tell you what drives a purchasing decision. Primary data does.
02
Niche Sector Depth, Not Broad Coverage
SMG's five Insights brands each own a specific sector rather than trying to cover everything. That depth means the right panel, the right survey instrument, and the right analyst for your market, not a generalist team mapping your question onto a generic template.
03
Proprietary Data No One Else Has
IMV's installed base databases, BioInformatics' Science Advisory Board network of 50,000+ vetted experts, and SDi's 45-year longitudinal instrumentation dataset are not available anywhere else. These proprietary assets underpin every product SMG delivers.
04
Syndicated and Custom Under One Roof
SMG offers the full research spectrum. Syndicated reports provide immediate market context. Custom Market Research answers your specific strategic question. Accelerated Insights delivers fast-turn feedback in five to seven business days. The right product for every decision timeline.
05
Quantitative and Qualitative, Combined
Numbers tell you what is happening. Qualitative research tells you why. SMG's Custom Market Research practice combines advanced analytics, conjoint analysis, and Van Westendorp pricing studies with in-depth interviews and focus groups to give commercial teams the full picture.
06
Proprietary Data No One Else Has
IMV's installed base databases, BioInformatics' Science Advisory Board network of 50,000+ vetted experts, and SDi's 45-year longitudinal instrumentation dataset are not available anywhere else. These proprietary assets underpin every product SMG delivers.
FREQUENTLY ASKED QUESTIONS
Common Questions About SMG and Our Brands
Not sure where to start? These questions will help you find the right brand and the right product for your needs.
➡️What is Science and Medicine Group, and how does it relate to the individual brands?
Science and Medicine Group (SMG) is the parent organization behind five specialized market research and intelligence brands — BioInformatics, IMV, Kalorama Information, SDi, and IBO. Since 1994, SMG has assembled a portfolio of industry-leading research brands that serve commercial teams, product strategists, investors, and executives across life science, diagnostics, analytical instruments, and medical imaging. Each brand was built or acquired because a specific segment of the market needed deeper, more specialized intelligence than broad market research could deliver. SMG provides the shared infrastructure, expert networks, and cross-sector resources that make each brand stronger — while each brand retains the deep domain focus and industry identity that clients have trusted for decades.
➡️What types of research products does SMG offer across its Insights brands?
SMG's Insights division offers four core product types across its five brands. Syndicated Reports are annual flagship publications covering market sizing, five-year forecasts, vendor share, and competitive analysis — trusted by virtually every major company in their respective sectors. Custom Market Research delivers tailored engagements designed around your specific strategic questions, from product development to pricing strategy to go-to-market planning. Key Reports and Accelerated Insights provide focused, fast-turn intelligence on high-priority market questions for when decisions can't wait for a full research cycle. Finally, Expert Networks and Advisory connect clients with the largest and most qualified networks of scientific and clinical experts across SMG's five brands — an unmatched resource for primary research and strategic advisory. The right product depends on your specific question, timeline, and sector — our team will help you identify the best fit.
➡️What makes BioInformatics different from other life science market research firms?
BioInformatics has been the leading research and advisory partner to the life science and diagnostics industries since 1994. What sets BioInformatics apart is direct access to the Science Advisory Board — a proprietary network of over 50,000 scientific experts — enabling primary research that goes well beyond secondary data analysis. BioInformatics bridges the gap between the world's leading life science suppliers and the scientists who are shaping the future of discovery, transforming raw data into strategic clarity needed to drive product innovation and market growth. This depth of expert access — combined with 30+ years of tracking researcher loyalty, switching behavior, and purchasing decisions — makes BioInformatics uniquely equipped to answer the questions that drive commercial success in the life science tools, reagents, and consumables markets.
➡️What types of organizations use IMV's imaging market intelligence?
IMV serves three primary audiences: medical imaging equipment manufacturers, diagnostic imaging service organizations, and private equity firms with healthcare portfolio interests. Imaging OEMs rely on IMV's installed base databases — covering MRI, CT, PET, ultrasound, and nuclear medicine — to understand competitive equipment penetration, identify displacement opportunities, and plan product launch strategies by geography and facility type. Service organizations use IMV's ServiceTrak data to identify high-value service contract and maintenance opportunities at the facility level. Investors and PE firms use IMV's market sizing and five-year forecasts to support due diligence and inform capital allocation across the diagnostic imaging sector. IMV has delivered trusted market intelligence to the imaging industry since 1977, backed by decades of primary research and proprietary provider data.
➡️What markets does Kalorama Information cover, and who are its reports designed for?
Kalorama Information has been a trusted leader in life science market intelligence since 1986, specializing in in vitro diagnostics (IVD), medical devices, biotechnology, and pharmaceuticals. Kalorama's reports are designed for top IVD manufacturers, investors, and healthcare stakeholders who need precise market sizing, competitive analysis, and growth strategies rather than broad, generalist research. Coverage spans the full diagnostics landscape — from point-of-care and molecular diagnostics to NGS and genomics — as well as medical devices, pharmaceuticals, and emerging therapy areas including cell and gene therapy. Kalorama's goal is to turn data into clear, actionable insights so organizations can make smarter decisions, identify growth opportunities, and stay ahead of change. Reports are available as single-user licenses or enterprise subscriptions, with global coverage including country-level and regional breakdowns.
➡️What is the SDi Global Assessment Report and why is it considered the industry standard?
The SDi Global Assessment Report is the annual flagship market intelligence publication for the life science and analytical instrumentation industry, now in its 45th edition. It provides market sizing, five-year demand forecasts with CAGR through 2030, vendor market share, competitive analysis, and recent market developments across more than 80 instrument technologies — including chromatography, mass spectrometry, flow cytometry, PCR, spectroscopy, lab automation, and beyond. Every technology chapter delivers the same depth of analysis: market demand by product type, end market, and industry sector; regional analysis across eight major geographies; lab function segmentation; application growth mapping; and a supplier participation matrix. The report is trusted by virtually every major instrumentation company in the United States, Europe, and Japan because it has been the most comprehensive and accurate source of instrumentation market data for over four decades.
➡️How does IBO complement SDi, and who should subscribe?
While SDi's Global Assessment Report delivers the deep annual benchmark — market sizing, vendor share, five-year forecasts, and competitive analysis across 80+ instrument technologies — IBO provides the continuous intelligence layer that keeps subscribers informed between report cycles. IBO covers the analytical and life science instrument industry with ongoing news, data, analysis, and strategic feature articles: company financial performance, M&A activity, new product launches, earnings results, and emerging market trends. Together, SDi and IBO give instrumentation companies the most complete market intelligence picture available — the rigorous annual benchmark plus real-time awareness of the competitive moves and market shifts that can't wait for the next report. IBO is the right resource for competitive intelligence teams, business development leaders, investor relations professionals, and any commercial team that needs to track how the instrument industry is moving week to week.