---
title: Market Research Reports, Services and Data | SMG
description: SMG delivers market research reports, market research services, and market data for life science, diagnostics, analytical instruments, and medical imaging
image: https://info.scienceandmedicinegroup.com/hubfs/smg-social-share.png
---
[](https://www.scienceandmedicinegroup.com/)
- [SMG](https://www.scienceandmedicinegroup.com/)
- [BioInformatics](https://www.scienceandmedicinegroup.com/bioinformatics/)
- [IMV](https://www.scienceandmedicinegroup.com/imv/)
- [Kalorama](https://www.scienceandmedicinegroup.com/kalorama/)
- [SDI](https://www.scienceandmedicinegroup.com/sdi/)
- [IBO](https://instrumentbusinessoutlook.com/)
- [Resource Hub](https://www.scienceandmedicinegroup.com/resource-hub/)
[Contact Us](https://www.scienceandmedicinegroup.com/contact-us/)
Science and Medicine Group (SMG) - Market Research and Intelligence
# Market Research Reports, Services and Data *for Life Science & Diagnostics*
Market newsletters, a self-service research platform, published market reports, custom research services, a research database, and market data. Six products. One trusted source. Built for life science commercial teams since 1994.
[Talk to Our Team](https://info.scienceandmedicinegroup.com/market-research-reports-services-and-data-smg#form) [Download the Overview](https://share.hsforms.com/1y5qlYC_AQRyXEG-0BFOvVwedkt5)
SMG is a life science and diagnostic market research company offering six research products built for life science commercial teams.
Market Newsletters | Research Platform | Market Reports | Custom Research | Research Database | Market Data
**30+**
**YEARS OF MARKET RESEARCH**
**6**
**RESEARCH PRODUCTS**
**4**
**CORE INDUSTRY SECTORS**
**50,000+**
**SCIENTIFIC EXPERTS IN RESEARCH NETWORK**
##### [**ABOUT SMG (SCIENCE & MEDICINE GROUP)**](https://www.scienceandmedicinegroup.com/about-us/)
## **Market Research Built for the Industries Others Treat as Niche**
Most market research firms cover life science and healthcare from a distance. SMG's research products were built inside these industries, by researchers with deep domain expertise, for commercial teams who cannot afford surface-level analysis.
#### **Primary Research First**
Every SMG product is grounded in direct engagement with experts — radiologists, lab professionals, instrument buyers, diagnostics executives, and life science researchers. That access is built on **[The Science Advisory Board](https://www.scienceandmedicinegroup.com/advisory-board/)**, SMG's proprietary panel of 55,000+ vetted scientific and clinical experts. We go to the source.
#### **Six Products, One Commercial Ecosystem**
Market newsletters, a self-service platform, published reports, custom research, a database, and market data — the full research spectrum from fast-turn awareness to deep custom investigation.
#### **Niche Sector Depth**
Life science, diagnostics, analytical instruments, and medical imaging. Deep specialization in the markets that matter most to the commercial teams who use our products.
#### **Quantitative and Qualitative Combined**
Advanced analytics, conjoint analysis, Van Westendorp pricing studies, in-depth interviews, and focus groups — the right methodology for every commercial question.
Since 1994, Science and Medicine Group has delivered market research reports, [custom research services](https://www.scienceandmedicinegroup.com/products/custom-market-research/), and market data to commercial teams, product strategists, investors, and executives across life science, diagnostics, analytical instruments, and medical imaging.
Our six research products are not generic. Each was built because a specific commercial need required a more specialized, more primary, more actionable intelligence product than the market offered. That focus is what makes SMG different.
Whether you need a market newsletter to stay current, a published market report for strategic planning, or a custom research engagement to answer a specific question, SMG delivers the intelligence that accelerates confident decision-making.
FREE DOWNLOAD
**Get the Full SMG Picture**
All 10 of the top 10 life science brands partner with SMG. This overview shows why, and which of our six research products fits your team's specific need.
**What's inside:**
- SMG at a Glance: 55k+ life science experts, 350+ clients, ~120 custom research studies per year
- Four product categories and the brands that power each
- Research brands and flagship report titles by sector
- The Science Advisory Board: 55,000 vetted members, $50B+ in M&A decisions informed, Quant · Qual · Secondary
- Who we serve: six buyer roles from strategic planning to C-suite
[Download the Overview](https://share.hsforms.com/1y5qlYC_AQRyXEG-0BFOvVwedkt5)
EXECUTIVE NEWSLETTERS
## Market Newsletters
#### Strategic market intelligence delivered to your inbox
SMG's Market Newsletters keep commercial leaders current on the market shifts, competitive moves, M&A activity, and technology trends that matter most to their sector. Written by domain specialists with deep primary research expertise, each newsletter delivers the intelligence layer that sits between major report cycles and keeps subscribers ahead of the market.
- Ongoing market news and analysis across life science, diagnostics, instruments, and imaging
- Competitive intelligence including company financial performance and M&A tracking
- New product launch coverage and technology trend analysis by sector
- Market share and revenue estimates for key manufacturers
- Subscription access with customizable sector focus
Read IBO Newsletter Article: [South Korea: More Autonomous Labs — IBO, Sep 4](https://www.scienceandmedicinegroup.com/resource/south-korea-autonomous-labs-ai-consortium/)
[IBO Homepage](https://instrumentbusinessoutlook.com/) [Get IBO Free Issue](https://instrumentbusinessoutlook.com/learn-more/#freeissue)
## **Specialist**
Market newsletters written by domain specialists with deep primary research expertise in life science, diagnostics, analytical instruments, and medical imaging
---
## **Ongoing**
Continuous market monitoring between major report cycles, keeping subscribers ahead of market shifts as they happen across their sector
---
## **Paired**
Used alongside SMG's published market reports by leading commercial teams to combine deep annual benchmarking with continuous market awareness
## 5 to 7
Business days from survey deployment to results delivery. Accelerated Insights is built for commercial teams that need directional intelligence quickly, on a budget, and without the complexity of a full research engagement.
---
## **2 Products**
RateMyProduct (RMP) benchmarks product and service concepts against industry standards using a ready-made survey framework. Real-Time Market Pulse (RTMP) lets you build your own survey and deploy it against a targeted audience.
---
## 50,000+
Vetted scientific experts in The [Science Advisory Board](https://www.scienceandmedicinegroup.com/advisory-board/), SMG's proprietary research network. Every Accelerated Insights survey is fielded against this verified panel of pharma, biotech, diagnostics, and academic professionals.
DIY RESEARCH TOOL
## Market Research Platform
#### Self-service primary research in 5 to 7 business days
SMG's Market Research Platform gives life science commercial teams self-service access to primary research from verified scientific and clinical experts. Build your own targeted survey, deploy it against a specific audience, and receive results in five to seven business days. For product managers, marketing teams, and commercial leaders who need directional market intelligence quickly, on a defined budget, and without the complexity of a full research engagement.
- RateMyProduct (RMP): test product and service concepts against verified scientific audiences
- Real-Time Market Pulse (RTMP): custom surveys deployed to targeted scientific or clinical segments
- Results delivered in 5 to 7 business days
- Access to 50,000+ vetted scientific experts across pharma, biotech, diagnostics, and academia
- Flexible question design for concept testing, pricing, positioning, or competitive feedback
Access [Beyond the Bench — Mapping the Life Science Customer Experience, BioInformatics, Sep 8](https://www.scienceandmedicinegroup.com/resource/beyond-the-bench-life-science-customer-experience-august-2026/)
[EXPLORE THE PLATFORM](https://info.scienceandmedicinegroup.com/market-research-reports-services-and-data-smg#form) [See Accelerated Insights](https://www.scienceandmedicinegroup.com/products/accelerated-insights/)
PUBLISHED REPORTS
## Market Research Reports
#### **Published market intelligence trusted by industry leaders since 1977**
SMG's Market Research Reports are the published syndicated intelligence products that life science, diagnostics, instrument, and imaging commercial teams have relied on for decades. From IMV's imaging market reports to Kalorama's IVD publications to SDi's Global Assessment Report, these are the market research reports referenced by virtually every major company in their respective sectors for annual planning, competitive benchmarking, and strategic decision-making.
- Market sizing, five-year forecasts, vendor share, and competitive analysis by sector
- [IMV](https://www.scienceandmedicinegroup.com/imv/) Market Outlook Reports covering medical imaging and healthcare diagnostics modalities
- [Kalorama](https://www.scienceandmedicinegroup.com/kalorama/) IVD, medical device, and pharmaceutical market research publications
- [SDi Global Assessment Report](https://info.scienceandmedicinegroup.com/sdi-2026-global-assessment-report?hsLang=en) covering 80+ analytical instrument technologies, 8 geographies, forecasts to 2030
- [BioInformatics](https://www.scienceandmedicinegroup.com/bioinformatics/) customer loyalty and switching studies for life science tools and reagents
Available in our Resource Hub read: [When a Genome Becomes a Strategic Asset](https://www.scienceandmedicinegroup.com/resource/when-a-genome-becomes-a-strategic-asset/)
[EXPLORE MARKET REPORTS](https://www.scienceandmedicinegroup.com/reports/) [Visit the Resource Hub](https://www.scienceandmedicinegroup.com/resource-hub/)
## **5 Brands**
BioInformatics, IMV, Kalorama, SDi, and IBO, five specialized research brands producing SMG's published market reports across life science, diagnostics, instruments, and imaging.
---
## **100+**
Active market research publications across SMG's five brands, covering life science tools, diagnostics, imaging, and analytical instrumentation worldwide
---
## **45+**
Years of continuous publication for SMG's flagship market reports, providing the longitudinal trend data that single-point studies cannot deliver
## **Question-First**
Every custom research engagement is scoped around your specific business question, target audience, and decision timeline, not a standard survey template.
---
## **Both**
Quantitative and qualitative research delivered by the same engagement team. Numbers reveal patterns, conversations reveal meaning, combined they reveal strategy.
---
## **Full Spectrum**
From product concept validation to pricing strategy, brand perception to market entry analysis. SMG's research services cover every commercial question.
CUSTOMER RESEARCH
## Market Research Services
#### Custom primary research engagements for life science commercial teams
SMG's [Market Research Services](https://info.scienceandmedicinegroup.com/custom-market-research-solutions-life-science?hsLang=en) deliver custom primary research engagements designed around your specific business question, target audience, and decision timeline. Combining quantitative and qualitative methodologies, domain-specialist analysts, and SMG's proprietary expert networks, custom research services give commercial teams the statistical confidence of large-sample data and the contextual depth of direct expert engagement. That combination separates actionable intelligence from reportable data.
- Quantitative research: surveys, conjoint analysis, market segmentation, Van Westendorp pricing studies, and dashboarding
- Qualitative research: in-depth interviews and focus groups with scientific and clinical experts
- Custom market sizing, competitive analysis, and go-to-market strategy research
- Brand perception, customer experience, and purchasing driver studies
- Product concept testing and pricing strategy validation
[EXPLORE CUSTOM MARKET RESEARCH](https://www.scienceandmedicinegroup.com/products/custom-market-research/) [See Our Life Science Custom Research](https://info.scienceandmedicinegroup.com/custom-market-research-solutions-life-science?hsLang=en)
### More ways we can help
### Competitive Assessment
[Visit page](https://www.scienceandmedicinegroup.com/solutions/competitive-assessment/)
### Customer Insights
[Visit page](https://www.scienceandmedicinegroup.com/solutions/customer-insights/)
### Go To Market Strategy
[Visit page](https://www.scienceandmedicinegroup.com/solutions/go-to-market-strategy/)
PORTAL / ACCESS
## Market Research Database
#### Centralized access to SMG's published intelligence across all brands
SMG's [Market Research Database](https://www.scienceandmedicinegroup.com/products/masterfile-databases/) is the centralized access point for SMG's full library of published market intelligence, historical reports, data tables, and sector-specific research assets. Designed for enterprise commercial teams that need ongoing access to the depth of SMG's research portfolio without purchasing individual reports, the database delivers the right intelligence at the right moment across the full organization.
- Full-library access to SMG's published market reports across all five brands
- Historical research and trend data for longitudinal market analysis
- Data tables, charts, and downloadable research assets
- Enterprise licensing for organization-wide access across commercial, strategy, and product teams
- Regularly updated as new reports are published across SMG's brands
[Knowledge Center Login](https://kc.scienceandmedicinegroup.com/Account/Login) [Explore MasterFile Databases](https://www.scienceandmedicinegroup.com/products/masterfile-databases/)
## **One Portal**
A single enterprise access point consolidating published research across every SMG brand, replacing the need to purchase and track individual reports.
---
## **All Brands**
BioInformatics, IMV, Kalorama, SDi, and IBO research all accessible through a single enterprise access point for SMG database subscribers.
---
## **30+ Years**
Historical research depth spanning three decades of market intelligence across life science, diagnostics, instruments, and imaging. Longitudinal trend data no competitor can match.
## **4 Datasets**
IMV imaging installed base, SDi instrument demand data, BioInformatics researcher behavior data, and IMV ServiceTrak satisfaction data, four proprietary datasets covering distinct segments of the life science and healthcare markets.
---
## **Primary**
All SMG market data is generated from direct primary research, not secondary aggregation. The most accurate and current data available for these markets.
---
## **Site-Level**
IMV's imaging installed base is available at the individual facility level, enabling territory planning, competitive displacement targeting, and service opportunity identification.
DATA
## Market Data
#### Proprietary primary data products for life science and healthcare markets
SMG's Market Data products deliver the proprietary primary datasets that commercial teams, investors, and strategists rely on for territory planning, competitive displacement, market sizing, and performance benchmarking. Unlike secondary data aggregators, SMG's market data is generated from direct primary research, making it the most accurate and current view of the markets it covers. From IMV's imaging installed base to [SDi's instrument demand data](https://www.scienceandmedicinegroup.com/sdi/) to BioInformatics' researcher behavior datasets, SMG market data is the source others cite.
- [IMV](https://www.scienceandmedicinegroup.com/imv/) imaging installed base data covering MRI, CT, PET, ultrasound, and nuclear medicine across US healthcare facilities at the site level
- SDi analytical instrument market demand data across 80+ technologies and 8 geographies
- BioInformatics researcher purchasing behavior and brand loyalty datasets
- IMV [ServiceTrak](https://www.scienceandmedicinegroup.com/products/servicetrak/) customer satisfaction data across 37 OEM performance attributes
- Custom data licensing for commercial teams requiring raw data access
[EXPLORE MARKET DATA](https://www.scienceandmedicinegroup.com/products/masterfile-databases/) [SEE IMV Data Products](https://www.scienceandmedicinegroup.com/imv/)
##### WHO WE SERVE
## Built for the Commercial Leaders Who Shape Life Science Markets
SMG's market research products serve commercial teams, strategists, and investors across life science and healthcare: organizations that cannot afford to make high-stakes decisions without authoritative primary market intelligence.
### **Strategic Planning & Business Development**
Market sizing, five-year forecasts, and competitive landscape analysis to support annual planning, board-level reporting, and long-range strategy.
[View Reports](https://www.scienceandmedicinegroup.com/reports/)
### **Product Management & Marketing**
Customer insight, purchasing behavior, and brand perception research to guide product positioning, launch strategy, and value proposition development.
[View Accelerated Insights](https://www.scienceandmedicinegroup.com/products/accelerated-insights/)
### **Competitive Intelligence Teams**
Published market reports, ongoing market newsletters, and custom primary research to stay ahead of competitors and anticipate market moves.
[View Market Newsletters](https://www.scienceandmedicinegroup.com/reports/)
### **Sales & Commercial Operations**
Installed base data and territory intelligence to identify competitive displacement opportunities and prioritize the highest-value accounts.
[View Market Data](https://www.scienceandmedicinegroup.com/products/masterfile-databases/)
### **Private Equity & Investors**
Independent market sizing, vendor share, and growth forecasts to support due diligence, valuation, and portfolio company strategy across life science and diagnostic sectors.
[View Custom Market Research](https://www.scienceandmedicinegroup.com/products/custom-market-research/)
### **C-Suite & Executive Leadership**
Authoritative third-party market data to validate internal projections, inform capital allocation, and support strategic decision-making with confidence.
[View SMG Resource Hub](https://www.scienceandmedicinegroup.com/resource-hub/)
##### FREQUENTLY ASKED QUESTIONS
## Common Questions About SMG's Market Research Products
Not sure which product fits your need? These questions will help you identify the right starting point.
### ➡️What makes SMG's market research different from other life science research firms?
SMG's six research products are grounded in direct primary research, not secondary aggregation. Every newsletter, published report, and custom engagement comes from direct engagement with the buyers and decision-makers in the market studied. That primary-data foundation, plus 30+ years of niche sector specialization, produces more accurate, actionable intelligence than generalist firms deliver.
### ➡️How do I choose between a published market report, custom research, and the self-service platform?
It depends on your question, timeline, and budget. Published reports give immediate market context for planning and benchmarking. The self-service platform delivers fast, targeted feedback from a specific audience in five to seven business days. [Custom market research](https://www.scienceandmedicinegroup.com/products/custom-market-research/) fits when you need a tailored methodology and depth reports can't provide. Many teams use all three.
### ➡️What sectors do SMG's market newsletters cover?
SMG's market newsletters cover the analytical and life science instrument industry through IBO, tracking company financials, M&A activity, new product launches, and market trends. Published on an ongoing basis, IBO is used alongside SDi's annual Global Assessment Report to give instrumentation companies continuous market awareness between report cycles.
### ➡️Who is the self-service market research platform designed for?
The Market Research Platform is designed for product managers, marketing teams, and commercial leaders who need directional intelligence quickly and on a defined budget. Whether testing a concept, validating pricing, or gathering competitive feedback from a scientific audience, the platform delivers results in five to seven business days.
### ➡️Which published market reports does SMG offer?
SMG's published reports span five brands. BioInformatics covers life science tools and reagents. IMV covers medical imaging and healthcare diagnostics modalities. Kalorama covers IVD, medical device, and pharmaceutical markets. SDi publishes the annual Global Assessment Report covering 80+ instrument technologies across 8 geographies. All reports are available through SMG's resource hub.
### ➡️What methodologies does SMG's custom market research cover?
SMG's custom research covers both quantitative and qualitative methodologies: surveys, conjoint analysis, market segmentation, Van Westendorp pricing studies, and dashboarding on the quantitative side; in-depth interviews and focus groups on the qualitative side. Most engagements combine both, numbers for statistical confidence, conversations for context. SMG's team recommends the right mix during scoping.
### ➡️Who should consider the SMG market research database over individual report purchases?
Enterprise teams that need ongoing, organization-wide access to SMG's full research portfolio, rather than individual purchases, are the best fit. If your commercial, strategy, and product teams regularly reference multiple SMG publications, database access delivers better value and broader access. Contact SMG's team to discuss licensing terms.
##### GET STARTED
## Tell Us What You're Looking For
Whether you need a market newsletter subscription, a published report, a custom research engagement, or platform access, our team will connect you with the right product.
[Custom Market Research](https://www.scienceandmedicinegroup.com/products/custom-market-research/) | [Resources](https://www.scienceandmedicinegroup.com/resource-hub/) | [About SMG](https://www.scienceandmedicinegroup.com/about-us/) | [Contact](https://www.scienceandmedicinegroup.com/contact-us/)
© 2026 | Science and Medicine Group. All rights reserved. [Privacy Policy](https://www.scienceandmedicinegroup.com/privacy-policy/)
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